Summary: Boomatik, Mailchimp, and Brevo are three email marketing platforms with distinct approaches. Boomatik targets the Spanish-speaking market with Spanish support; Mailchimp is the global benchmark with the largest integration ecosystem; Brevo combines email, SMS, and CRM in a single plan. The choice depends on the size of your database, your budget, and the channel you use most.
Why compare Boomatik, Mailchimp, and Brevo in 2026?
The email marketing tools market has been consolidating for years around a few names that capture most of the share. Mailchimp remains the global benchmark with over 13 million registered users according to its own public figures from 2024. Brevo, formerly known as Sendinblue, surpassed 500,000 active clients after its rebranding in 2023. Boomatik is a Spanish-origin platform that has gained traction among Spanish-speaking SMEs and agencies precisely because it addresses the blind spot of the larger players: Spanish support, frictionless setup, and prices adapted to the local market. Comparing the three in 2026 makes sense because the landscape has changed: free plans are more limited, AI is starting to integrate into copywriting and segmentation, and email authentication requirements (DMARC, DKIM, SPF) have become mandatory for bulk sending following Gmail and Yahoo's 2024 policies.
Choosing the wrong email platform has a real cost. Migrating a list of 20,000 contacts, reformatting templates, and reconfiguring automation flows can take days of work.
That's why this comparison goes beyond each tool's marketing headlines: it reviews the concrete differences in pricing models, automation depth, deliverability, and support quality.
The starting point for any decision should be your sending volume, not the number of contacts. Mailchimp and Brevo structure their plans differently, and that difference directly affects what you pay at the end of the month. Boomatik, on the other hand, has opted for a model presented on boomatik.com as being geared towards straightforward contracting. We analyse each variable below.
What is Boomatik and Who is it For?
Boomatik is a Spanish email marketing and automation platform primarily aimed at SMEs, marketing agencies, and teams without a dedicated developer. According to public information available on boomatik.com, its core proposition revolves around ease of use, Spanish support, and a transparent pricing structure. It doesn't require advanced technical knowledge to set up campaigns, and it presents list management, email design, and automated flows from a single dashboard.
What distinguishes Boomatik from more established tools is its local focus.
Global platforms like Mailchimp or Brevo primarily offer support in English, with links to automatically translated knowledge bases and response times dependent on the time zones of their support centres.
Boomatik directly targets Spanish-speaking users who prefer to resolve queries in their own language without intermediaries.
In terms of client profile, it's an especially good fit for:
- Businesses starting with email marketing for SMEs and need a short learning curve.
- Agencies managing multiple client accounts and valuing billing clarity.
- In-house marketing teams that lack technical support and need full autonomy.
Boomatik does not publish active client figures or deliverability industry references on its public website as of the date of writing this article, so these data are recorded as no_data.
What is visible is that the platform includes a drag-and-drop template editor, basic list segmentation, behavioural automations, and campaign statistics.
What is Mailchimp and what is its value proposition
Mailchimp is the email marketing platform most globally recognised. Founded in 2001 and acquired by Intuit in 2021, it now operates as a multichannel marketing tool that includes email, landing pages, social media ads, basic CRM, and, since 2023, AI functionalities for copywriting and predictive segmentation. Its free plan allows up to 500 contacts and 1,000 monthly sends, making it the most common entry point for projects starting without a budget.
Mailchimp's ecosystem is its biggest competitive advantage. It boasts over 300 native integrations with tools like Shopify, WooCommerce, Salesforce, HubSpot, and most CMS platforms on the market.
For a business already operating with a consolidated tech stack, Mailchimp's compatibility eliminates the need for additional development.
However, Mailchimp has been subject to recurring criticism for its price increases.
In 2023, it changed its billing model to include unsubscribed contacts (unsubscribes, archived) within the plan limit, which impacted many accounts that suddenly jumped tiers without adding any real active contacts.
This change triggered a wave of migrations to more transparent alternatives.
Other aspects to consider:
- Mailchimp's email automation editor is well-developed in paid plans, but it's very limited in the free plan.
- Advanced segmentation (behaviour, spending predictions, churn probability) is only available from the Standard plan.
- Chat and email support are not available on the free plan.
What is Brevo and how does it differ
Brevo (formerly Sendinblue) is a French platform founded in 2012 that rebranded in 2023 to reflect a broader vision: no longer just email, but multichannel marketing with email, SMS, WhatsApp, push notifications, live chat, and an integrated CRM. Its historical differentiator is that it bills by emails sent, not by contacts stored, making it particularly appealing for large databases with low sending frequency.
Brevo has a significant presence in Europe, with offices in Paris, Berlin, Bangalore, Seattle, and New York.
It has its own servers in Europe, which simplifies GDPR compliance for companies operating within the European Union that need to ensure their data does not leave the EU territory.
This point is particularly relevant for regulated sectors such as legal, healthcare, or finance.
Brevo's free plan is generous: unlimited contacts and up to 300 emails daily (approximately 9,000 per month) at no cost. This feature makes it a frequently cited option for new projects or non-profit organisations with tight budgets.
Key differences between Brevo, Mailchimp, and Boomatik:
- Billing by sending volume, not list size. If you have a list of 50,000 contacts but only send to 10,000 per month, you only pay for those 10,000.
- Native CRM included at no extra cost, with sales workflow management.
- Multichannel automation that combines email, SMS, and push notifications in the same flow.
- Support in French, English, and other European languages, with documentation available in Spanish, although priority direct support is in English or French.
How much do Boomatik, Mailchimp, and Brevo cost, and which offers the best value?
The price of email marketing platforms is the primary decision filter for most teams. A direct comparison is complex because each tool has a different billing model: Mailchimp charges for total contacts in the account, Brevo charges for emails sent per month, and Boomatik presents its structure on boomatik.com without exact prices being publicly detailed at the time of writing (no_data for specific Boomatik prices).
What can be compared with verifiable sources:
Mailchimp: pricing by contact tiers
Mailchimp operates with four plans: Free, Essentials, Standard, and Premium. The Essentials plan starts at approximately 13 USD per month for 500 contacts (public data on mailchimp.com as of 2025, subject to review in 2026).
Upgrading to the Standard plan, which includes advanced automations and predictive segmentation, represents a significant increase. For lists of 10,000 contacts, the monthly cost for Standard is around 100 USD according to the official website.
The Premium plan, designed for large enterprises, exceeds 350 USD per month for the same volume.
Brevo: pricing by sending volume
Brevo has a free plan with 300 daily emails and unlimited contacts. The first paid plan (Starter) starts at 9 EUR per month for 5,000 monthly emails.
The Business plan, which includes advanced automation, landing pages, and A/B testing, starts at 18 EUR per month for the same volume. For 100,000 emails per month, the cost scales according to the public calculator on brevo.com.
Boomatik: pricing structure
The boomatik.com website presents plans tailored to different user profiles.
Exact prices and contact or sending tiers cannot be reproduced with certainty without up-to-date access to their pricing page, so it's recommended to check boomatik.com directly for current figures.
What is clear from its public positioning is that the platform aims to compete in the SME segment with a lower cost than Mailchimp for similar volumes.
Email marketing features: what each platform includes
All three platforms cover the basic functions of professional email marketing: template editor, list management, segmentation, open and click statistics, and forms for subscription. The differences lie in the depth of each function and which plan they are available in.
Editor and templates
Mailchimp has the most mature editor of the three, with an extensive library of pre-designed templates and a well-established drag-and-drop system.
Brevo has significantly improved its editor since the 2023 rebranding, featuring responsive templates and a flexible block system. Boomatik also offers a no-code visual editor, focused on rapid creation rather than advanced customisation.
Contact segmentation
Advanced list segmentation is where Mailchimp maintains an advantage over smaller competitors. Its Standard plan includes predictive segmentation based on purchase behaviour and engagement probability, data fed by millions of historical campaigns. Brevo offers segmentation by behaviour, CRM data, and activity on other channels (SMS, web). Boomatik includes segmentation based on list fields and basic email behaviour.
A/B Testing
All three platforms include A/B testing in their paid plans. Mailchimp allows up to three variants in Standard and higher plans. Brevo includes A/B testing in the Business plan.
Boomatik includes A/B testing as stated in its public presentation, although configuration details require direct consultation.
What level of email automation does each tool offer?
The Email campaign automation marks the difference between a basic sending tool and a true marketing platform. All three products offer automation, but with varying levels of complexity and availability depending on the plan.
Mailchimp introduced its Customer Journey Builder as the automation hub in paid plans. It allows for creating flows with multiple conditional branches based on subscriber behaviour: if they open, if they click, if they purchase, if they've been inactive for N days.
It's visual, intuitive, and powerful enough for most SMEs. The limitation is that the Essentials plan only allows one active journey at a time, which restricts scalability.
Brevo excels in multichannel automation: a single flow can trigger an email, wait 24 hours, and if there's no open, send a follow-up SMS. This ability to combine channels in a single workflow is its clearest differentiator compared to purely email platforms. The Business plan is the entry point for full automation.
Boomatik includes automations based on behavioural events (welcome, birthday, abandoned cart if integrated with ecommerce).
The depth of available flows is not detailed on the public website, so a direct platform trial is recommended to assess if it covers complex flows.
Criteria for choosing based on automation
- If you need simple email automation flows (welcome, re-engagement, onboarding sequence): any of the three will work.
- If you need to combine email and SMS in the same flow: Brevo is the most straightforward option.
- If you need predictive segmentation within flows: Mailchimp Standard or higher.
- If you prioritise quick setup without a steep learning curve: Boomatik.
How does deliverability affect whether your emails reach the inbox?
Email deliverability is the metric with the most real impact on campaign results, and paradoxically, it's the least publicised by platforms. None guarantee 100% inbox delivery because it depends on factors outside the tool: sender domain reputation, list quality, message content, and authentication setup.
What the platform does control is the sending infrastructure, the reputation of shared or dedicated IPs, and the tools it provides to correctly configure DKIM, SPF, and DMARC.
Since Google and Yahoo's policies in February 2024, these authentication records are mandatory for any sender sending more than 5,000 daily messages to Gmail or Yahoo accounts. Without them, emails go directly to spam or are rejected.
Mailchimp has a consolidated infrastructure reputation and offers dedicated IPs (at an additional cost) for high-volume accounts. Brevo also offers dedicated IPs from certain plans and has servers in Europe that facilitate authentication.
Boomatik states in its public communications that authentication setup is included, although specific technical details should be verified with their team.
The email marketing platforms with the best deliverability in independent studies like those by EmailToolTester (verifiable source, check updated data on emailtooltester.com) vary year to year depending on list type and industry. None of the three consistently outperforms the others in all scenarios.
Spanish support and experience
Spanish language support is a decisive factor for teams without internal technical resources who need to resolve issues quickly. Mailchimp offers chat and email support in English, with a knowledge base partially translated into Spanish covering common topics. Live support in Spanish is not standardly available.
Brevo has official documentation in Spanish and multilingual support, although the primary language of its technical support team is English or French, depending on the time.
The quality of Brevo's Spanish documentation has improved since 2023 but is still inferior to the original English or French versions.
Boomatik explicitly positions Spanish language support as one of its pillars. For a team working in Spain or Latin America that needs quick responses without language barriers, this difference is real and practical. The ability to explain a technical problem in one's native language, without translation, reduces resolution time and avoids configuration misunderstandings.
Integrations and ecosystem of each tool
The integrations ecosystem determines how much additional manual work each platform generates within a broader marketing stack. Mailchimp is the undisputed leader here: over 300 native integrations covering ecommerce (Shopify, WooCommerce, BigCommerce, Magento), CRM (Salesforce, HubSpot, Pipedrive), event management, social media and analytics tools.
Brevo has fewer native integrations but covers the most common use cases. Its integration with WordPress via an official plugin, connection with Shopify and WooCommerce, and well-documented API allow for building custom connections without excessive technical effort.
Boomatik offers integrations with the most common tools in the Spanish market, according to its public website. The exact catalogue of available integrations should be checked on boomatik.com, as the public website doesn't provide enough detail for a verifiable enumeration.
To choose based on integrations:
- Stack with Shopify or WooCommerce at its core: Mailchimp has an advantage due to the depth of its ecommerce data.
- Stack with European tools or a strict GDPR focus: Brevo, with servers in the EU, is easier to justify to a DPO.
- Simple stack without complex integration needs: Boomatik covers the use case without overload.
Which type of business each platform serves
Each tool has a user profile where it performs best. Using Mailchimp for a list of 300 contacts with a monthly send is a waste of functionality and budget.
Using Boomatik to manage 200,000 contacts with complex multichannel automation flows might be insufficient. The following classification is based on data available on their public websites:
Boomatik: ideal profile
- Spanish or Latin American SMEs starting with email marketing for small businesses.
- Teams without developers who need autonomy.
- Agencies looking for multi-account management simplicity.
- Businesses that value Spanish language support over the size of the integrations ecosystem.
Mailchimp: ideal profile
- Ecommerce projects with Shopify or WooCommerce that require purchase behaviour data within their flows.
- Companies already using the Intuit ecosystem (QuickBooks, etc.).
- Teams with technical capability to leverage the API and advanced integrations.
- Businesses that need predictive audience segmentation and have the budget for Standard or higher plans.
Brevo: ideal profile
- Companies with large databases and low sending frequency (the sending-volume billing model favours them).
- Projects that combine email and SMS in their campaigns.
- Businesses operating in the EU that need to demonstrate GDPR compliance with data on European servers.
- Teams looking for integrated CRM and email marketing without paying for two separate tools.
Conclusion: which to choose based on your needs
There's no single answer to which is the best email marketing platform among Boomatik, Mailchimp, and Brevo. Each solves a different set of problems, and the right choice depends on variables only you know: your list size, sending frequency, channels you use, the language your team operates in, and your existing technology stack.
If you prioritise simplicity, Spanish language support, and want to get started without friction, Boomatik is the most straightforward option for the Spanish-speaking market.
If your business already has significant ecommerce volume and you need the market's largest integration ecosystem with predictive segmentation, Mailchimp justifies its higher cost.
If you have a large list, send infrequently, and want to combine email and SMS in a single flow with an included CRM, Brevo has the most favourable pricing model for that scenario.
Before committing to any of the three, use the free trial periods to send a real campaign with your own list, set up a basic automation, and contact support with a technical question.
The difference between three tools that look similar on paper becomes evident in that real-world test.
Frequently Asked Questions
Does Boomatik have a free plan?
The public boomatik.com website doesn't clearly specify whether a permanent free plan or just a trial period exists. It's recommended to check their website directly or contact their team to confirm current conditions.
Is Brevo better than Mailchimp for large lists?
It depends on the usage model. If you have a large list but send infrequently, Brevo is more economical because it bills by emails sent, not by contacts stored. If you send with high frequency to the entire list, the difference narrows.
Does Mailchimp work well for ecommerce in Spain?
Mailchimp has deep integrations with Shopify and WooCommerce, the two most used platforms in Spanish ecommerce, and allows segmentation by purchase behaviour. It's a solid option for ecommerce with sufficient volume to justify the cost of the Standard plan.
Which of the three best complies with GDPR?
Brevo has servers in the European Union, which simplifies compliance documentation for a European DPO. Mailchimp operates with servers in the United States and has data transfer agreements under the EU-US framework.
Boomatik is of Spanish origin, which in principle facilitates compliance under Spanish and European legislation.
Can I migrate from Mailchimp to Boomatik without losing my automations?
Contact lists can be exported as CSV from Mailchimp and imported into any platform. Automations are not migrated automatically: they must be reconfigured manually in the new tool. This is the main cost of any migration between email platforms.
Does Brevo include SMS in all its plans?
Brevo includes SMS functionality in its paid plans, but SMS messages are billed separately based on sending volume. They are not included as unlimited sends within the base plan price.
