The ad agency model is broken
An agency charges a percentage of your ad spend. The more you spend, the more it earns. Its incentive is to increase spend, not returns. It's a structural conflict of interest.
Fee on ad spend
You invest €6,000 in Ads, the agency takes €900. By definition, the worse the campaign performs, the more you have to spend, the more they charge.
Reviews per week
A human manager can't look at your campaigns more than 2-3 times per week. That's the real optimization speed. AI: every 15 minutes.
Monthly reporting
Reports with vanity metrics (impressions, reach) instead of attributed sales. You never know where your real money goes.
ROAS is the only metric that doesn't lie
ROAS (Return On Ad Spend) is the revenue for every euro spent. A 4x ROAS means €4 in revenue for every €1 invested. If your margin is 25%, you need a minimum 4x ROAS to be profitable. Below that, you lose money even with lots of clicks.
BOO Performance optimizes every campaign toward your real target ROAS, not an imaginary one. If an ad falls short, it pauses it. If it exceeds, it raises the budget.
10 decisions I make without asking you
Everything else stays under your control. Every action appears in the log and you can revert it if you got it wrong (I don't).
Fashion ecommerce: ROAS 2.3x → 4.8x in 60 days
Online women's clothing store in Barcelona. It was investing €6,000/month in Google Ads. The agency charged €900/month (retainer + 15% on ad spend). ROAS 2.3x. After migrating to BOO Performance (fixed monthly fee), keeping the same investment, in 60 days ROAS rose to 4.8x.
BOO Performance vs an average ad agency
| Criterion | BOO Performance | Average agency |
|---|---|---|
| Fee on ad spend | 0% | 10-15% |
| Optimization frequency | Every 15 min | 2-3 times/week |
| Channels managed | 4 (Google, Meta, TikTok, LinkedIn) | 1-2 typical |
| Creatives/month | 20-40 | 4-8 |
| Contract lock-in | Monthly | 6-12 months |
What BOO Performance includes
Google Ads
Search, Performance Max, Shopping, Display, YouTube, Demand Gen.
Meta Ads
Facebook, Instagram, Reels, Stories, Advantage+.
TikTok Ads
Top-view, Spark Ads, creator collab.
LinkedIn Ads
Sponsored content, Message, Lead Gen forms.
AI copy
20-40 variants per campaign with the AIDA+PAS framework.
Visual creatives
AI-generated images and videos, ready to test.
Smart bidding
Target ROAS, tCPA, Maximize Conversions with AI.
Multi-touch attribution
Data-driven with GA4. No last-click.
Tell us your case and we'll close it for you.
Every business has its own context. We prepare a tailored proposal with scope, integrations and a concrete kickoff plan.
About automating Google Ads with AI
What is ROAS and why does it matter more than CPC?
ROAS (Return On Ad Spend) is the revenue generated for every euro invested. 4x ROAS = €4 in revenue for every €1 spent. CPC only measures the cost of the click; you can have a low CPC and zero sales. ROAS connects investment directly to real income.
What's the minimum I need to invest for it to work?
Recommended: from €500/month in ad spend. Below that, the AI doesn't have enough data to optimize. BOO Performance has a fixed monthly fee regardless of how much you invest.
How long does it take to improve ROAS?
First noticeable changes: 48-72h. Stabilized ROAS: 30-60 days. The AI needs time to accumulate data and learn your audiences. Don't touch anything for the first 14 days (Google's learning phase).
Does it respect my current campaigns?
Yes. BOO Performance takes your campaigns as a baseline and starts optimizing on top of them. You can approve each change manually or leave it in auto mode. Nothing is deleted without your permission.
Does it work with ecommerce, services and local businesses?
Yes to all three. Ecommerce especially benefits from Performance Max + Shopping. B2B services leverage Search + LinkedIn. Local businesses win with geotargeted Google Ads + local Meta.
Does it generate the creatives or do I have to upload them myself?
The AI generates them. It produces 20-40 variants per campaign (headlines, descriptions, images, short videos), tests them and keeps the ones that convert best. You can upload your own if you prefer and the AI combines them with the generated ones.
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