The ad agency model is broken
An agency charges a percentage of your ad spend. The more you spend, the more they earn. Their incentive is to increase spending, not returns. This traditional digital marketing agency pricing model creates a structural conflict of interest.
Commission on ad spend
You invest €6,000 in Ads, the agency takes €900. By definition, the worse a campaign performs, the more you have to spend, and the more they charge.
Reviews per week
A human manager can't review your campaigns more than 2-3 times a week. That's the actual optimisation speed. AI: every 15 minutes.
Monthly report
Reports with vanity metrics (impressions, reach) instead of attributed sales. You never truly know where your money is going.
ROAS is the only metric that doesn't lie
ROAS (Return On Ad Spend) is the revenue generated for every euro spent. A ROAS of 4x means €4 in revenue for every €1 invested. If your margin is 25%, you need a minimum ROAS of 4x to be profitable. Below that, you're losing money, even if you're getting lots of clicks.
BOO Performance optimises each campaign towards your actual target ROAS, not an imaginary one. If an ad falls short, it pauses it. If it exceeds expectations, it increases the budget.
10 decisions I make without asking you
Everything else remains under your control. Every action appears in the log, and you can reverse it if you made a mistake (I can't).
Fashion e-commerce: ROAS 2.3x → 4.8x in 60 days
An online women's clothing store in Barcelona was investing €6,000/month in Google Ads. Their agency charged €900/month (fixed fee + 15% of ad spend), with a ROAS of 2.3x. After migrating to BOO Performance (fixed monthly fee) and maintaining the same investment, the ROAS increased to 4.8x in 60 days.
BOO Performance vs. an average ad agency
| Criterion | BOO Performance | Average Agency |
|---|---|---|
| Commission on Ad Spend | 0% | 10-15% |
| Optimisation Frequency | Every 15 mins | 2-3 times/week |
| Channels Managed | 4 (Google, Meta, TikTok, LinkedIn) | 1-2 usually |
| Creatives/month | 20-40 | 4-8 |
| Commitment Period | Monthly | 6-12 months |
What BOO Performance Includes
Google Ads
Search, Performance Max, Shopping, Display, YouTube, Demand Gen.
Meta Ads
Facebook, Instagram, Reels, Stories, Advantage+.
TikTok Ads
Top-view, Spark Ads, Creator Collaborations.
LinkedIn Ads
Sponsored Content, Message Ads, Lead Gen Forms.
AI-Powered Copy
20-40 variants per campaign using the AIDA+PAS framework.
Visual Creatives
AI-generated images and videos, ready for testing.
Smart Bidding
Target ROAS, tCPA, Maximise Conversions with AI.
Multi-Touch Attribution
Data-driven with GA4. No last-click bias.
Tell us your situation and we'll sort it out.
Every business has its unique context. We prepare a tailored proposal outlining the scope, integrations, and a concrete launch plan.
About Automating Google Ads with AI
What is ROAS and why does it matter more than CPC?
ROAS (Return On Ad Spend) is the revenue generated for every euro invested. 4x ROAS = €4 revenue for every €1 spent. CPC only measures the cost per click; you could have a low CPC and zero sales. ROAS directly links your investment to actual revenue.
What's the minimum I need to invest for it to work?
Recommended: from €500/month in ad spend. Below this, the AI won't have enough data to optimise. BOO Performance has a fixed monthly fee, no matter how much you invest.
How long does it take to improve ROAS?
First noticeable changes: 48-72 hours. Stable ROAS: 30-60 days. The AI needs time to gather data and learn your audiences. Don't make any changes during the first 14 days (Google's learning phase).
Will it work with my existing campaigns?
Yes. BOO Performance uses your existing campaigns as a starting point and begins optimising them. You can manually approve each change or leave it in automatic mode. Nothing is deleted without your permission.
Does it work for ecommerce, services, and local businesses?
Yes to all three. Ecommerce especially benefits from Performance Max + Shopping. B2B services leverage Search + LinkedIn. Local businesses thrive with geo-targeted Google Ads + local Meta.
Does it generate the creatives or do I need to upload them?
The AI generates them. It produces 20-40 variants per campaign (headlines, descriptions, images, short videos), tests them, and keeps the ones that convert best. You can upload your own if you prefer, and the AI will combine them with the generated ones.
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