Summary: Boomatik is a platform for marketing automation for small business businesses. Its plans vary depending on contact volume and active features. This guide compiles publicly verifiable information about its pricing structure, without inventing figures or conditions.
What is Boomatik and Who is it For?
Boomatik is a Spanish platform for marketing automation for small business geared towards businesses aiming to automate their customer and lead communications. According to its public website (boomatik.com), the product focuses on multi-channel campaign management, contact segmentation, and user behaviour tracking. There's no public data indicating an exclusive sector, although the typical profile for this type of tool points towards marketing teams in SMEs and mid-sized companies with their own databases.
The platform works with channels such as email, SMS, and notifications, allowing you to build automation workflows based on contact actions. This places it in the campaign automation tools segment, where solutions like ActiveCampaign, Brevo or Mailchimp compete, although Boomatik it positions itself with a local focus and Spanish-language support.
Understanding the platform's target audience is crucial before evaluating any price. A business with 500 contacts has very different needs from one with 50,000, and most platforms of this type scale their costs precisely based on volume. If your database is small and your workflows are straightforward, the entry price will be one thing; if you manage large volumes or require advanced integrations, the cost will rise proportionally.
It's also worth noting that Boomatik operates from Spain, which has practical implications: billing is in euros, support is provided in Spanish, and data processing is governed by European GDPR. For many national businesses, this point carries more weight than it might seem when comparing with US-based options.
How Boomatik's Pricing Structure Works
Boomatik does not publish a detailed pricing table with fixed figures on its public website at the time of writing this article (June 2026). This is common for B2B marketing automation platforms that adjust pricing according to each client's profile: number of contacts, monthly sending volume, active channels, and contracted support level. Providing a single price without this data would be imprecise for the buyer and commercially unhelpful for the seller.
What can be inferred from the typical structure of these types of tools, and from what Boomatik communicates on its website, is that the pricing model revolves around three main variables. The first is the number of active contacts in the database. The second is the volume of monthly sends or interactions. The third, less visible but equally relevant, is the enabled functionalities: not all plans include all automations, integrations, or advanced reports.
This tiered model is the industry standard. Platforms like Brevo (formerly Sendinblue) or ActiveCampaign openly publish their pricing tiers; others, such as HubSpot in its enterprise versions, prefer a consultation-based sales model. Boomatik appears to opt for a hybrid approach: general product information is available on the website, but the final price requires contact with the sales team.
For the buyer, this has both advantages and disadvantages. The advantage is that the price can be tailored to your business's reality without paying for features you won't use. The disadvantage is that you can't compare immediately without going through a demo or a sales call. If that's a hurdle for you, later in this article, we explain how to speed up that process.
What Factors Determine the Final Cost
When a marketing automation platform doesn't publish fixed prices, the final cost for each business depends on a combination of factors that are worth understanding before the first sales meeting. Knowing these allows you to arrive with specific questions, avoid surprises in the proposal, and negotiate from a more informed position.
Contact and Sending Volume
The most decisive factor across almost all platforms in the sector is database size. More contacts mean higher infrastructure costs for the platform, and therefore, a higher price for the client. In comparable tools, the most significant price jump typically occurs when moving from 10,000 to 25,000 contacts and from 25,000 to 100,000.
Monthly sending volume also counts, though with less weight than the number of contacts in models where billing is database-based. If your business model involves very frequent sends (daily newsletters, dense onboarding flows, transactional SMS), you should specifically ask if there are included sending limits or if they are billed separately.
Active Channels
Boomatik works with various communication channels. Not all plans include all channels. A basic plan might only cover email; a more comprehensive one could add SMS, push notifications, or integrations with external CRMs. Each additional channel typically incurs a marginal cost, either per message volume or for enabling the module.
Before subscribing, it's wise to list the channels you currently use and those you anticipate using in the next twelve months. Signing up for a plan that doesn't include SMS and then needing to add them later can be more expensive than choosing the right plan from the outset.
Support and Onboarding Level
Support is a pricing variable that many buyers undervalue. Some platforms include basic email support in all plans and charge extra for phone support, a dedicated account manager, or assisted onboarding. For teams without prior experience in campaign automation, assisted onboarding can cut weeks off the learning curve, thereby economically justifying its cost.
Asking about the support SLA (guaranteed response time) and whether a dedicated account manager is assigned from a certain plan onwards is one of the key questions in any Boomatik demo.
Integrations and Advanced Features
Integrations with external tools (CRM, ecommerce, analytics) are typically available from intermediate or higher-tier plans. If your operations depend on connecting Boomatik with your CRM or online store, you need to verify which plan includes these integrations before signing up.
Advanced segmentation, lead scoring, or custom reporting functionalities are also usually reserved for more comprehensive plans. An entry-level plan might suffice for simple workflows but be insufficient if you require behavioural segmentation or predictive scoring.
How Does Boomatik Compare to Other Marketing Automation Platforms?
Comparing prices between marketing automation platforms is complex because each measures and charges differently. Some bill by contacts, others by sends, and others by active users. Before any price comparison, you need to normalise the variables to ensure a fair comparison.
What can be compared without exact figures from Boomatik is the product approach and the differentiating elements that often influence purchasing decisions.
Language and Local Support
Boomatik operates in Spanish with support based in Spain. This is relevant for teams that cannot manage issues in English or require support during Iberian Peninsula hours without paying a supplement. Platforms like Mailchimp, ActiveCampaign, or Klaviyo primarily offer English support, with translated documentation of varying quality.
GDPR Compliance
As a Spanish company, Boomatik manages data under European data protection legislation from the outset, without relying on additional contractual clauses for transatlantic transfers. For businesses working with sensitive data or operating in regulated sectors, this point can be decisive.
Learning Curve
Anglophone marketing automation platforms often have extensive documentation ecosystems, but with interfaces designed for markets where marketing teams are larger and more technical. Boomatik, being more local and smaller-scale, may offer more guided onboarding. Without published data on NPS or churn, it's not possible to quantify this, but it's a recurring factor in purchasing conversations for these types of tools.
Relative Price
Without verifiable public figures from Boomatik, it's not possible to state whether it's cheaper or more expensive than its competitors. What is reasonable to expect, given the company's profile and target market, is that the pricing will be tailored to Spanish SMEs and mid-sized businesses, with accessible entry tiers for small databases and progressive scaling.
If you want to compare with real figures, the most direct way is to request a proposal from Boomatik and compare it with the public rates of Brevo, Mailchimp, or ActiveCampaign for the same volume of contacts and channels.
How to Request a Quote or Demo from Boomatik
Requesting a quote from a platform that doesn't publish fixed prices is more efficient if you arrive prepared. The typical process for platforms like Boomatik involves a product demo followed by a personalised commercial proposal. The more information you provide in the initial contact, the more tailored the proposal will be, and the fewer back-and-forth exchanges you'll need.
The data you should have ready before contacting them includes: your current number of contacts in your database, estimated monthly sending volume, channels you require (email, SMS, others), integrations with existing tools (CRM, ecommerce, analytics), and whether you need assisted onboarding or have your own technical team.
With this information, Boomatik's sales team can prepare a specific proposal instead of sending you a generic catalogue. It also makes subsequent comparisons with other platforms, as you can request quotes with exactly the same variables.
Access to the contact or demo form is available at boomatik.com. There is no public data on the average commercial response time, but for a company of this profile, 24 to 48 business hours is the usual industry standard.
A practical detail: if your decision has a deadline (end of quarter, campaign launch, contract renewal with another platform), indicate it in your first message. Many sales teams prioritise requests with declared urgency.
Frequently Asked Questions About Boomatik Pricing
Does Boomatik Publish Its Prices Online?
At the time of publishing this article (June 2026), Boomatik does not display a public pricing table on its website. The usual model is to request a demo or contact the sales team to receive a proposal tailored to each company's volume and needs. This is consistent with the B2B model of many marketing automation platforms operating in the mid-to-high segment.
This approach makes sense when the price varies significantly based on the number of contacts, active channels, and required integrations. A fixed price on a website can create incorrect expectations if it doesn't reflect each client's actual variables.
Is There a Free Trial Period?
There is no verifiable public information on whether Boomatik offers a free trial period or a freemium version. This is a direct question worth asking during your first sales contact. Many platforms in the sector offer guided demos instead of free access, precisely to ensure the client understands the product before configuring it.
Does the Price Scale with the Number of Contacts?
Yes, on practically all platforms for email marketing and automation the price scales with contact volume. It's reasonable to assume that Boomatik follows this standard model, although without public figures, it's not possible to detail the exact tiers. When requesting a quote, specifically ask what happens when you exceed your plan's contact limit: whether the price automatically increases, if you receive prior notice, or if sending is blocked.
What Happens If I Need More Features Than My Plan Includes?
In plan-based pricing models, advanced functionalities (lead scoring, advanced integrations, custom reports) are usually reserved for higher-tier plans. If at any point you need a feature not in your current plan, it's typical that you can upgrade to the next plan. It's worth asking during initial negotiations if it's possible to add individual features without changing your entire plan, as some platforms allow this as additional modules.
Is Support Included in All Plans?
There is no public data confirming what level of support each Boomatik plan includes. In the sector, it's common for basic email or chat support to be included in all plans, while phone support, a dedicated account manager, or personalised onboarding are exclusive to more comprehensive plans or come at an additional cost. This is a question you should explicitly ask before signing.
Does Boomatik Require a Minimum Term or Is It a Monthly Contract?
Without verifiable public data on contractual terms, it's not possible to confirm if Boomatik requires a minimum commitment period. Industry platforms typically offer a price discount in exchange for annual contracts versus monthly ones. Ask about both options when requesting a quote and calculate whether the saving from an annual contract outweighs the commitment period for your situation.
What this article cannot do is give you the exact price of Boomatik, because that information is not publicly verifiable. What it can do is prepare you to request that quote with the right questions and understand which variables will determine the final figure. The next step is to contact Boomatik directly via boomatik.com with your database details, channels, and integration needs on the table.
