In summary: The Digital Kit 2026 offers grants of up to 29,000 euros for digitised SMEs to contract AI-powered marketing tools. Apps must be certified in categories such as social media management, CRM, or analytics, and applications are made through authorised Digitalisation Agents.
The Digital Kit 2026 subsidises up to 29,000 EUR for digital tools for SMEs. Here's what you need to know to use it for AI marketing apps.
The Digital Kit 2026 subsidises digital solutions for SMEs with 0-250 employees. Coverage includes: web presence, ecommerce, SEO, social media marketing, CRM. Investment ranges from 2,000 to 29,000 EUR depending on size. You can only contract with certified Digitalisation Agents.
Some AI marketing apps are already certified.
What categories does the Digital Kit 2026 cover?
The programme funds solutions within eight recognised categories. If your tool fits into any of them, it may be eligible:
- Website and internet presence
- Ecommerce
- Social media management
- Customer management (CRM)
- Business Intelligence and analytics
- Process management
- Electronic invoicing
- Cybersecurity
AI marketing apps typically fit into social media management, CRM, or Business Intelligence. It depends on which functionalities the provider certifies with Red.es.
How much are you entitled to based on your company size?
- Segment III (0-2 employees): up to 3,000 EUR.
- Segment II (3-9 employees): up to 6,000 EUR.
- Segment I (10-49 employees): up to 12,000 EUR.
- Segment A (50-99 employees): up to 18,000 EUR.
- Segment B (100-249 employees): up to 29,000 EUR.
The amount is cumulative across categories, provided you don't exceed your segment's ceiling. A 5-person SME can, for example, combine CRM and social media management within that 6,000 EUR.
What's the application process in 2026?
The process has five steps, and it's advisable not to leave it until the last minute: resolution times have lengthened, and demand remains high.
- Register on acelerapyme.gob.es.
- Complete the digital diagnostic test.
- Apply for the Digital Kit voucher via the electronic headquarters.
- Choose a certified Digitalisation Agent (like Boomatik).
- Sign the solutions provision agreement and start implementation.
AI marketing apps: what's certified
Several AI marketing solutions are already within the eligible categories, although specific certification depends on the provider and the category under which they registered with Red.es. To verify if a specific app is in the official catalogue, consult the updated list at SME Portal Ministry of Industry. The BOO ARMY apps are in the process of certification for 2026.
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Frequently Asked Questions
I'm self-employed, can I apply?
Yes, if you are registered as self-employed with active business.
Do I get paid, or does the provider?
The provider bills directly from the voucher. You don't handle the money.
Can I combine several categories?
Yes, as long as you don't exceed the total amount for your segment.
How long does the application take?
Between 2 and 6 months from registration to execution. The sooner you manage it, the better.
What is the Digital Kit and who can apply for it in 2026?
The Digital Kit is a grant programme from the Spanish Government aimed at digitising small businesses, micro-enterprises, and self-employed individuals.
In 2026, businesses with between 0 and 49 employees can apply, provided they are up-to-date with their tax and social security obligations, are not considered a company in crisis, and are registered in the Business Census.
The grant amount varies by staff size: up to 12,000 euros for companies with 10 to 49 employees, up to 6,000 euros for those with 3 to 9, and up to 2,000 euros for self-employed individuals and businesses with fewer than 3 employees.
Applications are processed through the Acelera pyme platform.
What types of AI-powered marketing applications does the Digital Kit cover?
The Digital Kit includes the category of business intelligence and advanced analytics solutions, as well as social media management and digital advertising, which can incorporate AI-based functions.
Eligible tools include those that automate audience segmentation, automatically generate ad copy, analyse user behaviour, or predict campaign results.
For a solution to be valid, the provider must be approved in the official Acelera pyme catalogue, and the tool must meet the minimum technical requirements set out in the current call for applications.
What are the specific steps to apply for the Digital Kit voucher in 2026?
The process has four main steps. First, you need to register on the Acelera pyme platform and complete the digital self-diagnosis test.
Second, access the Red.es electronic headquarters with a digital certificate or Cl@ve and submit the grant application within the open period for the corresponding business segment.
Third, once the voucher is granted, choose an approved digitalisation agent from the official catalogue and sign a solutions provision agreement with them. Fourth, the agent implements the tool and justifies the expense to Red.es, which pays the provider directly.
The self-employed individual or company does not advance any money at any point.
How long does the application take to be resolved, and when can the tool be used?
The official resolution period is six months from the application submission, although in practice, many grants are notified sooner.
Once a favourable resolution is received, the company has a specified period, usually three months, to sign the agreement with the chosen digitalisation agent.
From the signing of the agreement, the provider has between one and three months to implement the solution, depending on the contracted category.
During the service provision period, which is usually twelve months, the company can already use the AI-powered marketing tool at no additional cost.
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